Monday's own photograph: members at work in the booths and around the big table at Monday, Uluwatu.

Monday Coworking

Monday is a coworking space and café in Uluwatu built around community and the comfort of a place that feels like home. We turned a template website into a brand people remember, with room for its memberships, meeting rooms, café and events.

  • Design
  • Development
  • Member area
  • 2024
Client
Monday Coworking & Coffee
Location
Uluwatu, Bali
Year
2024
Scope
Website design and development, member area
Stack
Next.js, Strapi

01The brief

Monday was a community. Its website was a template.

Monday opened in October 2023 as a coworking space and coffee shop in Uluwatu: a place for entrepreneurs, remote workers and creatives to work, meet and stay for dinner. What sets it apart isn't the desks. It's the people, the events and how comfortable it feels to spend a whole day there.

Their first website was built quickly on a page-builder template, and parts of the template were still showing. There was no menu, memberships and meeting-room prices sat on the contact page, the café was one line, and events, the heart of the community, weren't mentioned at all.

The brief was to position Monday as what it is: a community and a comfortable place to work. The site had to sell four things clearly (coworking memberships, meeting rooms, the café and events), make each easy to book, and be memorable enough that people talk about it.

  1. 01Community firstA brand story about the people and the feeling, not just the desks.
  2. 02Four offers, four pagesMemberships, meeting rooms, the café and events, each with its own page and plans.
  3. 03MemorableA site with a character of its own, so Monday is the space people recommend.

02Before and after

From a template to a place with a personality.

The old site's hero began a sentence it never finished: “It starts with…”. We finished it. “It starts with Monday.” now opens the site in Monday's own deep green, over photographs of people working, talking and staying.

The old site's styles were never saved by the Internet Archive, so there's no honest picture of it to slide against. The table below is drawn from its archived pages instead.

The new Monday home page: “It starts with Monday.” in pale green on deep green, a menu of nine pages and a Login button, over a photo of people working in the space.

Home, first screen, on the live site.

What changed, before and after
BeforeAfter
StoryA page-builder template; parts of its demo content were still live.An About page with Monday's story since October 2023 and its values: community, comfort, productivity, quality.
NavigationNo menu: just the logo.Nine pages (Coworking, Meeting Room, Cafe, Promo, About, Events, Blogs, Contact, Partners) and a member Login.
MembershipsThree plans, on the contact page.Seven plans on their own page, each with its perks and price.
Meeting roomsA price table.A page for each room, with capacity, amenities and plans.
CaféOne line: “Cafe & Lounge”.A full menu of 42 items in tabs, with delivery links.
EventsNot mentioned.A dated events page, filterable by public and members-only, and upcoming events on the home page.
BookingA bare WhatsApp link; price buttons opened Google Maps.Every plan opens WhatsApp with the plan and price already written in.

03Process

Two months from site map to opening day online.

We started where the visitors start: what they come to Monday for. That gave us the site map (coworking, meeting rooms, studio, café, promos and events, each with its own page) and the user flows for booking each of them. Alongside it we mapped the data behind a member area, so memberships and bookings could live in one place.

Monday already had a strong identity of its own: a deep green, an editorial serif and a coffee-carrying mascot. The design leaned into it, so the site feels like walking into the space. We designed the hi-fi pages in a week, met the team, built the front end and the back end, and then sat down with real members to test it before launch.

  1. 7–8 Jul 2024StructureSite map, user flows and the data model for memberships and bookings.
  2. 9–13 Jul 2024Design guide and wireframesMonday's identity set as a design system, then every page in grey.
  3. 15–24 Jul 2024DesignThe hi-fi pages, reviewed with the Monday team.
  4. 28 Jul – 18 Aug 2024DevelopmentThe Next.js site, the Strapi content system and the member area.
  5. 19–20 Aug 2024User testingInterviews with real Monday members, folded in before launch.
  6. 26 Aug 2024LaunchDeployed and live.
The site map: a page for everything Monday offers.
Monday's own identity, the starting point for the design.

Wireframe

The Monday home page as a wireframe: “It starts with Monday.” over grey boxes for Coworking, Coffee and Connect.

Mid-fidelity

The same page in Monday's deep green, with the photographs still empty boxes and “What we offer.” as a list.

Design

The designed home page: “It starts with Monday.” over a photograph of members at work, then Coworking, Coffee and Connect.
One page through the process: the home page as a wireframe, then in Monday's green with the photographs still to come, then designed.

Sign in

The member sign-in: “Welcome to Monday” beside a wall of Monday's own posters.

Dashboard

The member dashboard design: member totals, new sign-ups by day and who's active today, in Monday's green.
The member area, designed: memberships, bookings and who's in today, in one place. (The numbers are the design's sample data.)

04The offers

Four ways to spend a day at Monday, each with a page of its own.

Memberships now have a page that sells them: seven passes, from four hours to ten days and a month, with exactly what each one includes. Meeting rooms describe who fits and what's in the room. Tap any price and WhatsApp opens with the plan and the price already written, so the team knows what you want before they say hello.

The café, once a single line, is now a full menu of coffee, food and everything else, with links to order for delivery. It's often the first reason people walk in, so it gets a page as warm as the room.

Membership plans: Daily, Weekly and Monthly passes for the communal area, each with its perks and price.
Memberships, with perks and prices.

Café

The café menu: coffee drinks in Monday cups, each with a description and price, in tabs for coffee, food and non-coffee.

Meeting rooms

The meeting room page: “For Meeting and Presentations.”
The café menu and the meeting rooms, each with a page of its own.

05Community

The community is the brand, so it's on every page.

Monday's events are why people stay: padel club, talks, workshops, community dinners and anniversaries. They now have a home, with upcoming and past events, a filter for public and members-only, and the next three on the home page.

The rest of the site carries the same feeling: members' own words, the mascot turning up on inner pages, and an About page that tells Monday's story in its own voice. It reads like the place feels.

The events page: “Event at Monday”, with cards for Monday Padel Club and an AI talk.
Events, finally on the site, and Monday on a phone.

06Outcome

A coworking space people remember, and recommend.

Monday's website now tells the story the space always had: a community, a comfortable place to work, good coffee and something on most weeks. It carried Monday to a far wider audience of entrepreneurs, professionals and creatives, and every one of them can find a plan and book it in a couple of taps.

The Monday team runs it day to day: new promotions, new events and new menu items go up through the content system, and members manage their passes in their own area.

Ready to stop underselling yourself?

You've built something worth showing off. Let's build the site that finally shows it.

  1. 01You tell me about the project
  2. 02I research your brand and market
  3. 03We have a relaxed 30-minute chat