A Melbourne NDIS provider had outgrown the words on its own website. We set a brand direction for the web and rebuilt the site so it speaks to men at every stage of life, gives each service room to sell, and looks as serious as the support behind it.
Headstart had grown past the line it started with.
Headstart began as mentoring for boys, and its first sites said exactly that: “Empowering Boys to Thrive and Succeed”, closing on “By Boys, for Boys”. It was a good line for where they started. By 2026 they were supporting young men and adults, NDIS participants and private clients, and they had a growing counselling practice and plans beyond Melbourne.
The people who choose Headstart aren't only the men themselves. Parents, support coordinators, GPs and school staff all land on the site first, and each of them needs to see a provider they can refer to with confidence. A site that read as a youth program was quietly turning some of them away.
So the brief had three parts: speak to males of every age without losing the warmth that made Headstart work, market the full range of services rather than a short list, and lift the brand to feel as premium and dependable as the support itself.
One name, one audience, and a first screen that earns trust.
The old site was friendly and well-meant, built from a template's rounded cards and hand-drawn scribbles. It also carried two names: the header said Headstart Australia, while its own comparison table still said Headstart Melbourne.
The new first screen is a full-bleed film of the guys themselves, a headline that says who it's for (“Support Built for Males”), the Google rating beside it and one clear action. Everything below it is there to build the same trust: press, outcomes, real participants and a clear route to enquire or refer.
Home, first screen. Before: the Internet Archive, April 2026. After: the live site.
| Before | After | |
|---|---|---|
| Who it speaks to | “The Leading NDIS Support Service for Boys.” “By Boys, for Boys.” | “NDIS Support for Males.” Young men, guys and the families and professionals who refer them. |
| Brand | Two names on one site: Headstart Australia in the header, Headstart Melbourne in the copy. | One name and one look on every page, with Sydney and Geelong signalled as coming soon. |
| Services | NDIS categories listed on one page. Counselling appeared only in an FAQ answer. | Mentoring and Professional Counselling as headline services, each with its own page, pillars and stories. |
| Proof | Written testimonials and embedded Vimeo players. | Google rating, four outcome figures, Channel 9, Triple J and AAP coverage, a Hawthorn FC ambassador and participant films. |
| Enquiring | Get Started, then a three-field form. | Enquire Now in the hero, a form with a phone field, and Make a Referral on every page. |
| Site | 6 pages on a template build. | 10 pages, custom motion and page transitions, still on Webflow so the team can edit it. |
Nothing started with a layout.
We began with a long questionnaire: who refers to Headstart, who self-refers, what each of them worries about, and what the one action on every page should be. The answer was clear. Book a call or send a referral, and make both feel easy for a parent at midnight or a coordinator between meetings.
From there we set the brand direction for the site, built around Headstart's own mark: a navy and bright blue palette, and Satoshi and Mukta for a voice that's friendly without being young. Then the site map, so services and programs had somewhere to live and grow, and a section-by-section plan of the home page that put proof before promises.
The build went into Webflow, so Headstart's team can keep editing it, with custom GSAP motion, smooth scrolling and page transitions layered on top to give it a premium feel.
Every service gets a page that can sell it.
Before, Headstart's services read like NDIS funding categories on one long page, and counselling, one of their most important offers, was only mentioned in an FAQ. A coordinator looking for counselling had no page to send anyone to.
Now Mentoring and Professional Counselling each have their own page, with three pillars, real stories and a clear way to enquire or refer. The home page introduces both side by side, and the Services hub is built to take more programs as Headstart adds them.
Before
After
Proof a parent, a GP and a guy can all believe.
Every audience Headstart serves looks for a different kind of reassurance. Parents want outcomes. Coordinators want a registered provider. The men themselves want people who've been there. So the page gives each of them their proof in turn: the Google rating up front, outcome figures from Headstart's own reporting, national press, a Hawthorn FC ambassador, and participants telling their own stories on film.
The tone carries it too. “Real support, from people who've been there” sits under the headline, and the words “young men” and “guys” now do the work “boys” used to. On a phone it's the same story in the same order, one thumb away from Enquire Now.
A provider that now looks the size it is.
Headstart now has one name, one look and a site that speaks to every man it supports, and to everyone who refers him. Counselling has a front door of its own, every page leads to an enquiry or a referral, and the site finally matches the national press and the outcomes behind it.
Because it's built in Webflow, the team runs it themselves: new stories, new roles on the jobs board and, when they open, Sydney and Geelong.
“The website is amazing. Everyone always mentions, ‘Yeah, your website's really cool. Who made that, by the way?’ I always tell them, ‘I couldn't be happier with the designs and modern interactions.’”
You've built something worth showing off. Let's build the site that finally shows it.
